VP Sales at Echo (San Francisco, California)

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AppId is over the quota
About Us:

* Echo is a powerful, pay-as-you-go web service that empowers developers to build real-time social apps

* We work with major media companies (like NBCU, ESPN, Reuters, Washington Post, Discovery, Rainbow Media, ABC, UMG, Turner Sports etc), brands, agencies and start-ups. They use Echo to power their real-time apps at scale

* We are break even and growing FAST.

* We currently serve 50k real-time streams per minute. Touching millions of users. We expect to double that by the end of the year.

* Echo is Akamai for the Real-time web. A billion dollar opportunity.

About the Job:

* We have product in the market that is performing well with little sales effort. We are looking for an impact player to help us drive revenue from opportunities that are already in our pipeline.

* You will vet, prioritize and own sales opportunities, driving the largest opportunities to close.

* Our product is championed within large enterprises by software engineers and VPs of Digital. You must love talking to engineers, product managers and VPs of Digital equally. More importantly, engineers and product managers must love talking to you.

Responsibilities:

* Build a world class sales team to maintain the companies leading market share position and meets its revenue targets.

* Field inbound inquiries from high value prospects already interested in powering new products with our platform - we currently get several high value prospects every week.

* Qualify, prioritize and shepherd these deals to close.
Identify and close opportunities within customers accounts (sister divisions/brands).

* Determine pricing. Negotiate terms and contracts. Close deals that drive lots of (profitable) revenue.

Requirements:

* You take a consultative approach to sales opportunities rather than twisting peoples arm. Our customers trust us to help them find forward leaning solutions to their business and engagement problems.

* You have a track record of personally selling and closing complex technical solutions for a startup north of $100,000 (and ideally over $500,000) per deal. You have exceeded a quota of over $2 million per year solely based on new deals that you have personally vetted, negotiated and closed.

* Experience selling a technical product or solution to a technical audience, building trust and mutual respect with technical customers and peers.
You are a product of multiple startups (at least one of which became successful). You have had an employee number under 50.

* Entrepreneurial. Ethical. Hands on. Passionate. Persistent. Creative. Easy to deal with. Get things done. High personal productivity: you are a doer first.

* World-class interpersonal and communication skills " you have the ability to effortlessly make complex contractual, technical, and financial details sound simple.
Ability to balance competing priorities and manage multiple project/deals at the same time.

Bonus Points:

* Previous experience working as the first sales or business development hire at a startup that turned a platform into multiple profitable lines of business.

* Experience evaluating and closing deals in the news and entertainment media industries

* BA/BS from a competitive school. CS background and/or an MBA are a plus.

Perks:

* Generous incentive cash compensation.

* Stock Options.

* Full insurance benefits: Medical, Dental, Vision

* Meritocracy! We reward the awesome.

Learn more and apply here: http://jobsco.re/qe7tGb

View the original article here

Sales Account Director at Engage121, Inc. (Norwalk, Connecticut)

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AppId is over the quota
Engage121, Inc. provides software that enables our clients to use social media to accomplish tangible business solutions.

This sales position offered the excitement of a start-up in the red hot social media software market, with the stability of working for a profitable, 13 year old corporation.

Launched in September of 2010, our flagship social media management application signed more 140 new clients in its first year of operation. In October of 2010, one month after its launch, Mashable reported that: Engage121 is best in its class at encompassing monitoring, broadcasting and engagement.

Position includes a defined sales territory and requires strong prospecting skills.

Experience and Skills

Cultivate new relationships through high volume sales activity
Experience with sales outreach via phone, email, and social media
Poised and confident in-person presentation skills
Minimum of 3 years of sales experience
Proven ability to work strategically
Commercially astute with strong understanding of value drivers
Passionate about the customer and improving the customer experience
Motivated and self-driven
Ability to travel up to 25%
Deep personal and/or professional experience with social networks and apps.

View the original article here

Social Media at Confidential (Chicago, Illinois)

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AppId is over the quota
We are a Chicago-based marketing agency looking to add junior social media talent to our team. The ideal candidate will have a content background (research, content creation and management) and be extremely familiar with social media as a marketing tool.

We are looking for ambitious candidates who are passionate about content and social media and thrive in a client-facing environment.

Specific responsibilities include:

Work directly with external client to understand their business, marketing and reporting requirements, and translate those into effective strategies and solutions.

Collaborate with Account Director to create, maintain and update editorial calendar.

Client liaison on multiple accounts; lead weekly status calls, communicate with client via email, telephone and in-person.

Create and execute social media strategies across various platforms (communities, Facebook, twitter, etc).

Collaborate with metrics and analytics teams to gather and analyze data; make appropriate recommendations to the client based on metrics information.

Manage media buys; work with account leadership and metrics team to create content and assist with reporting and analysis.

Work with Account Director to ensure campaign deliverables and ROI are in line with business objectives and client expectations; look for growth opportunities growth and identify potential risks to the business.

The ideal candidate will demonstrate:

Proven success in utilizing social networking and collaboration technologies; prior experience in social media execution is required

Excellent verbal and written communication skills; content creation and management is a must (blogs, social media, print, digital and broadcast content, etc).

Outstanding analytical and critical thinking skills

Excellent attention to detail; strong organization and time management skills

Interest/passion for social media and digital technology

To apply, email resume and cover letter (detailing social media experience)to our HR team at media.social100@gmail.com.

View the original article here

Online Marketing Manager at Bain & Company (Boston, Massachusetts)

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AppId is over the quota
ABOUT BAIN & COMPANY:

Bain & Company, a leading global business consulting firm, serves clients on issues of strategy, operations, technology, organization and mergers and acquisitions. The firm was founded in 1973 on the principle that Bain consultants must measure their success by their clients' financial results. Bain clients have outperformed the stock market 4 to 1. With 48 offices in 31 countries, Bain has worked with over 4,600 major multinational, private equity and other corporations across every economic sector. For more information visit: www.bain.com.

POSITION SUMMARY:

The global online recruiting marketing manager will possess a high profile, high impact role on the global recruiting leadership team. The manager will be responsible for developing, driving and executing Bains online recruiting marketing strategy " which includes overhauling the JoinBain career website and establishing a robust social networking presence.

The manager will be charged with broadly employing online content and technology to build brand awareness/credibility and relationships with recruiting audiences, particularly those at top MBA and undergraduate institutions around the world. He/She will manages technical development and maintenance, content creation and editing and overall web production of Bains JoinBain career website, social networking properties, email marketing efforts and the recruiting teams intranet. The manager will work very closely with corporate marketings online team and will supervise recruitings online senior coordinator.

RESPONSIBILITIES AND DUTIES:

- Develop and implement Bains strategic online recruiting marketing plan to best serve the firms recruiting objectives; look to continuously improve recruits experiences through product innovations, site enhancements, marketing initiatives and creative content; stay abreast of changes in the online marketing environment and adjust the plan accordingly

- Project manage the JoinBain website relaunch - drive design, development and usability approach; manage the maintenance of the new site and the update of dynamic content

- Draft and execute a comprehensive interactive recruiting strategy and publishing plan; develop social networking assets with links back to the JoinBain site to enhance Bains brand recognition and perception and improve Bains relationship-based recruiting model

- Identify, create and lead online marketing programs that build brand equity and promote Bains employee value proposition; leverage online registration data and social networking introductions to tailor programs at target recruit groups

- Determine best practices for evaluating and analyzing online performance; create and implement measurement and tracking strategies, providing analysis and reports; formulate recommendations based on the analysis and take action

- Facilitate the execution of recruitings email marketing campaigns; set-up the systems, establish the process and coordinate multiple campaigns

- Supervise the management of recruitings intranet; ensure content is current, easily identifiable and efficiently organized

- Manage the senior online recruiting coordinator; cultivate productive relationships with corporate marketings online team, the firms technical support group (TSG), internal content sources and external vendors

QUALIFICATIONS:

- Bachelor degree required; MBA ideal; 8+ years of professional business experience in online marketing, technology and/or interactive content production required; experience marketing for a recruiting department or a global professional services firm a plus

- Experience in developing and executing a robust social networking presence required, particularly involving LinkedIn, Facebook, Twitter and/or YouTube

- Understanding of web design, information architecture, web usability and web project management required; web analytics tools and search engine optimization know-how desired; exposure to Google Analytics, Tridion and Lyris a plus

- Excellent writing and editing skills for web content required; proof of successful web marketing content desired; outstanding verbal communication skills, confidence and professionalism to influence firm members at all levels with logic, conviction and persuasion important

- A proven history of successfully managing large projects across cross-functional teams important
> Solid workplanning skills with an ability to deliver on-time and within budget
> Strong leadership ability and people management skills with the ability to lead and motivate others who are not direct reports
> Excellent negotiation skills with direct experience working with vendors, clients and internal stakeholders

View the original article here

Account Director at Engage121, Inc. (New York, New York)

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AppId is over the quota
Job Description - Client Service Account Director

Support the growth of the business through strong client relationships and a thorough understanding of the value that Engage121 can add
Maintain program of regular client contact including strategic counsel, presentations, long-term plan development, etc.
Coordinate internal resources to deliver contract expectations, meet service level agreements and achieve overall performance objectives
Ensure profitability of the company by meeting or exceeding business forecasts for client retention and increased revenue per client while maintaining expected margins.
Foster a customer first culture through a constant focus on the needs of our clients, driving improvements in the end-user experience
Serve as primary point of contact for all internal departments on client issues

Knowledge, Skills and Experience

BA or BS in Marketing Communications, Business or related field
3-5 years of Client Service / Account Management experience
Digital acumen and solid experience with social media
Outstanding relationship building and client management skills
Proven ability to work strategically
Commercially astute with strong understanding of value drivers
Passionate about the customer and improving the customer experience
Motivated and self-driven
Excellent oral and written communication skills
Ability to travel up to 50%

Openings exist in our offices in both Norwalk, CT and New York, NY.

View the original article here

Vice President Digital at Edelman Digital (San Francisco, California)

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AppId is over the quota
Edelman digital is in search of a senior level digital and social media professional to join our Bay area practice. This person will work with two of our top clients in our San Mateo Office. One is a leading chip maker in the technology space and the other is one of the iconic and pop culture brands, Adobe.

Edelman Digital is the in-house digital and social marketing arm of Edelman PR, the largest independent PR firm in the world. We focus on the intersection of culture, commerce and media, assisting brands in leveraging digital and social tools to further engage their markets in ways that lead to improved relevance, affinity and preference.and ultimately, revenue. We combine deep digital expertise with Edelmans incredible communication credentials to create integrated and effective communications and experiences for our clients.
We are at a critical juncture in communications where the online market conversation has never been louder, further reaching, nor more active. Social media and digital marketing are now not nice to haves in the communications mix, they are essential to a brands overall image and success.

Responsibilities of the vice president:
Provide leadership in the areas of total account management including day-to-day account activity and the provision of strategic guidance and counsel to clients that will assist clients in meeting their business objectives
Develop online strategies including writing strategy, driving the research direction, writing summary, researching competitors
Write proposals, strategy documents and client correspondence
Exhibit broad understanding of interactive market, leading trends and changes, and local business climate
Solid understanding of big picture client program; maintain awareness of future client events and activities and how they relate to overall objective/target
Build and/or expand a book of business. Leverage current Edelman Digital relationships, Edelman clients, and/or your own contacts to increase the book of business in your region.
Build and develop a team by mentoring, coaching, educating and managing your direct reports

Qualifications we are seeking in a Vice President
A VP with Edelman Digital has a demonstrated track record of developing and executing successful online marketing and social media programs as well as managed a significant number of traditional Web builds.
The VP should be well versed in client relations including having the ability to understand and assess a clients business needs and communication needs and meet those needs through successful online programs, whatever the strategies might be.
The VP should be well versed in managing people and the execution of online projects and builds.
The VP should be a thought leader in interactive strategies and tactics.
The VP must believe in their convictions and be able to support opinions and recommendations with substantive arguments. The VP should have excellent communication skills and experience providing sound counsel and recommendations on how the business is operated and managed.
The VP must have a team player attitude; possess strong leadership qualities and capacity to effectively manage a team.
The VP should have at least eight years related experience and a bachelors degree from an accredited college or university.

More about Edelman
Edelman is the worlds largest independent public relations firm, with wholly-owned offices in 53 cities and 3,700 employees worldwide. Edelman was named Advertising Ages top-ranked PR firm of the decade and one of its 2010 A-List Agencies and 2010 Best Places to Work; PRWeeks 2011 Large PR Agency of the Year and 2009 Agency of the Year; European Excellence Awards 2010 Agency of the Year; Holmes Reports Agency of the Decade and 2009 Asia Pacific Consultancy of the Year; and among Glassdoors top five 2011 Best Places to Work. Edelman owns specialty firms Blue (advertising), StrategyOne (research), Ruth (integrated marketing), DJE Science (medical education/publishing and science communications), and MATTER (sports, sponsorship, and entertainment). ). Visit www.edelman.com for more information. Edelman is an Equal Opportunity Employer.

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Account Director (General Mills) at Imagination Publishing (Minneapolis, Minnesota)

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AppId is over the quota
IMAGINATION ACCOUNT DIRECTOR

The Account Director is located at General Mills in Minneapolis, MN and reports to the General Mills leadership at Imagination in Chicago. This person will be the primary point of contact for five brands social presences, responsible for the strategic oversight and integration of the social spaces, including but not limited to integration and execution strategy development, brand and product integration, execution and reporting team communication.

This role is responsible for building and maintaining strong support infrastructures, identifying and testing growth opportunities and channels and expanding the impact and reach of the brands in the social space.

The Account Director will also work closely with the Chicago team, requiring experience managing timelines and deadlines, project management skills, the ability to multi-task, problem solve, a positive attitude, and a proven ability to work in a team environment.

Specific responsibilities include:

Client Support

Communicate and iterate processes and governance for the brands social spaces. This includes identifying trends, shifts, new technologies and opportunities and their impact on the team processes and infrastructure.

Support and contribute to channel synchronization for consumer consistency across touchpoints, including planning, consumer connectivity, and supporting and bolstering the brand voice and extracting and sharing learnings for the organization.

Client Strategy

Collaborate with clients and partner agencies to uncover and articulate business needs and objectives, craft appropriate strategies and identify/implement programs to achieve client business goals.

Work with team to integrate social planning and testing into strategies and planning, linking and connecting business objectives with executional excellence and metrics.

Partner with teams on special projects, leverage content, design, digital media and engagement marketing groups to identify and, create and support new solutions and opportunities for consumers and Brand teams.

Act as a strategic advisor based on deep knowledge and understanding of the clients business objectives, while always keeping the Consumers needs and expectations at the forefront.

Client Growth

Work with the Relationship Marketing team and the Imagination team to craft ideas and plans for social outreach beyond the current branded borders, including participation in non-branded spaces as relevant and valuable.

Support and influence external influencer relationships, support the core platforms with external conversations and driving innovation.

Client Management

Develop and foster account relationships, including understanding of each brands goals, markets, needs and expectations. Create/maintain both vertical and horizontal client contact relationships, working toward deeper penetration at senior management level.

Attend and lead client meetings on an ongoing basis, interface as needed with executive level and middle management level on client side and at Imagination during meetings and presentations.

Create and deliver strong and compelling communications providing context and rationale to the client behind recommendations, proposals and new ideas.

Facilitate strong relationships and open communication between client leadership and Imaginations Chicago-based creative team.

** This position is based at General Mills HQ in Minneapolis, MN. We will offer complete relocation assistance to the hired candidate.

Imagination is an EOE.

Learn more about Imagination at www.imaginepub.com

Please send resume, cover letter and salary history to Andrea Scott, VP of Talent at ascott@imaginepub.com.

View the original article here

Social Media Strategist & Manager at RDA International (New York, New York)

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AppId is over the quota

RDA is an independent, full-service, fully integrated agency based in New York City. We work for exciting and challenging clients: MTV, Sony Broadcast and Professional, Beiersdorf (NIVEA), Harry & David, Empire State Building Observatory, Starwood Hotels, and many others. We take great pride in our ability to build brands and help our clients bring great work to life, no matter the medium.

In short:

We are looking for a creative and strategic individual who has experience working with consumer brands leveraging social networking tools and managing online communities. You will be in charge of planning, developing, executing, implementing, managing, measuring and reporting social media marketing strategies.

Ideal candidate must have deep understanding and experience of building digital media campaigns in social platforms that demonstrate how owned, paid, earned media fit together as part of the overall marketing strategy.

Key responsibilities:

- Develop engaging social marketing strategies using different social platforms (Facebook, Twitter, blogs, location-based marketing, YouTube, etc.)
- Collaboration with multiple departments (creative, media, planning, tech) to ensure proper integration of the social element within the marketing strategy.
- Community management: grow and nurture our clients online communities.
- Monitoring and reporting: use online sentiment monitoring tools (ex: Radian6, Sysomos, etc.) to provide reports on campaign highlights and performance.
- Evaluation: responsible for defining KPIs and success metrics.
- Social media management & monitoring: monitor our clients brands and competitors; produce weekly and monthly reports.
- Develop social media guidelines, content strategies, and best practices.
- Involved in both client projects and new business: you should have rock solid communication and presentation skills, both oral and written (high level of proficiency in PowerPoint, good writer).

Core skills:

- Highly organized: You have a keen attention to detail, a sense of urgency and are able to handle multiple projects concurrently.
- Marketer at heart: You understand that social media isnt a gimmick that exists in a vacuum. Its a powerful tool that unlocks new ways of solving marketing problems.
- Catalyst: You dont hope for ideas, you make them happen. You know how to get things done.
- Friendly: You form positive relationships with the people you work with. Were an apolitical, ego-free, sans-bullshit family. We like to like the people we work with.
- Curious: You are up-to-date with the latest advances in new media (social media, mobile, augmented reality, etc.), you know that reading Mashable is far from enough. You test and try new tools, you are able to talk the ever-evolving talk and walk the ever-evolving walk.
- Social by nature: You cant keep your knowledge to yourself and cant wait to absorb other peoples insights. You have a social footprint of your own.

Other requirements:

- Bachelor degree in Marketing, Communications, or equivalent.
- Prior advertising agency experience a must (digital or social agency is a plus).
- Passion for online / technology products and services
- 3+ years of digital experience.
- Familiarity with Online Metrics and Tracking Tools (Radian6, Google Analytics, Omniture).
- Job is based in New York City, no remote work.
- Full-time employee.

What we offer you besides a great job: a competitive salary, excellent benefits (Health, dental, 401k, etc.) and a working atmosphere full of nice, talented, driven people, willing to make great stuff happen.

Send the following to jobs@rdai.com:
1) Resume.
2) Salary requirements.
3) Specific examples of campaigns youve worked on and what your role was.
4) Links to your public personal & professional social media footprint and experience such as Twitter accounts or blogs.

More about RDA:
www.rdai.com
www.facebook.com/rdaintegrated

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Online Director at Earthjustice (Oakland, California)

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AppId is over the quota
Earthjustice is a non-profit public interest law firm dedicated to protecting the magnificent places, natural resources, and wildlife of this earth, and to defending the right of all people to a healthy environment. Headquartered in Oakland, California, Earthjustice has nine regional offices, an international program, a legislative team and a communications team all working to preserve our nation's natural heritage, safeguard our health, and promote a sustainable energy future. We bring about far-reaching change by enforcing and strengthening environmental laws on behalf of hundreds of organizations and communities across the country and around the world.

Position Description

The Online Director is responsible for developing, implementing, and evaluating online communications programs for Earthjustice. Develops an overall plan for electronic information management, researching and adopting new technologies and software, managing content across websites and email lists, and integrating online with offline communications. Supervises the work of the Web Producer, Web Administrator, and Online CRM Manager in implementing this plan and coordinates with staff from all parts of the organization. Works in partnership with Communications and Development staff to grow and cultivate Earthjustices online community. Tracks and evaluates online strategies and makes changes accordingly. Manages ongoing relationships with key vendors and represents Earthjustice at key industry events.

Major Responsibilities

1.Website and List Management
Develop plans for online communications and integrate online efforts with the rest of Earthjustices outreach programs;
Identify opportunities and implement strategies to reach goals related to the site and the organizations electronic list such as growth in traffic, visitor conversion to email list, deeper visitor and activist engagement, and fundraising.
Work with Communications staff to develop and manage online public outreach campaigns;
Work with Development staff in the management of the online list, on email- and web-based fundraising and relationship-building campaigns;
Work with the Marketing Director to ensure the organization and its work are being presented in a way that reflects the brands identity.
Consistently maintain and evolve the website for a high level of functionality, organization and aesthetic design, keeping the online presence updated and in order.

2.Evaluation
Use website traffic analysis to identify and manage website content and design changes that could improve performance against set goals such as visitor conversion to email list;
Work with Development to analyze data in order to set appropriate goals and objectives for management of online list;
Evaluate emerging online communications technologies and techniques.

3.Technology
Work with staff responsible for internal information management and databases to ensure integration with online databases, both in the short term and long term;
Oversee development and maintenance of online systems, including Drupal CMS and Convio CRM;
Manage relations with key vendors for online communications and oversee the use of tools they provide.

4.Management
Responsible for the work of the Web Producer, Web Administrator, and Online CRM Manager;
Manage web-related projects, coordinating goals, staff, and resources;
Responsible for development and growth of the Earthjustice website;
Responsible for creating and managing budget for web-related and technology items;
Represent Earthjustice at industry events.

Personal Requirements

Education:Bachelor's degree, preferably in English/communications, environmental studies / scientific discipline, political science, or history.

Experience:7+ years experience with using online communications to attract and retain an audience. Experience specifically with web design and development; Drupal and Convio software; online communications initiatives involving fundraising, social media, writing projects, and marketing strongly preferred. Staff management experience.

Skills:Broad understanding of Internet technology and technology application in the business environment. Interest in exploring new technologies and practices to communicate with an online audience. Excellent organizational skills. Excellent written and oral communications skills. Strong eye for design. Exceptional interpersonal skills. The ability to collaborate and work effectively with others is critical. Experience applying technology to law firms and/or nonprofit organizations. Prior knowledge of database applications, web programming, Microsoft Office applications, and graphic design applications. Knowledge of Convio software is a bonus. Strong familiarity with environmental issues and a passion for protecting the environment.

SALARY AND BENEFITS

We offer a competitive salary and an excellent benefits package. We also offer an extremely congenial work environment and a casual dress code. We are currently located block from the 19th Street BART station in downtown Oakland, Earthjustice is exploring opportunities for moving its headquarters to new offices in San Francisco or Oakland later this year.

TO APPLY

Interested candidates should submit a resume along with cover letter and references to jobs@earthjustice.org. Please include Online Director in the subject line.

NO TELEPHONE CALLS WILL BE ACCEPTED.

Earthjustice is an equal opportunity employer who encourages applications from women, people of color and other members of underrepresented groups who will contribute to the diversity of its staff.

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Social Media and Web Publicity Specialist at Remilon, LLC (Mountain View, California)

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AppId is over the quota
Responsibilities:

* Grow our presence on Facebook and Twitter
* Help our our most compelling content go viral via web and social media channels
* Help shape the brand and identity of our websites
* Plan and execute PR and Publicity events
* Help manage our email newsletter and digital magazine circulation
* Research topics for compelling, education-oriented content
* Work closely with our web content team
* Create design mock-ups
* Write and proofread original content

Requirements:

* Bachelor's degree or higher
* Passionate about breaking-down barriers to education
* Professional experience managing a brand and identity on Facebook and Twitter
* Highly skilled at growing a loyal following on Facebook and Twitter
* Experience with social news sites (Digg, Reddit, StumbleUpon, etc.)
* Strong online networking and rapport building skills
* Excellent writing, editing and web research skills
* Basic graphic design skills
* Proficient in Photoshop/Illustrator, MS Excel and MS Word
* Mastery of the English Language and grammar
* Strong ability to learn new software and technologies
* Energetic with high attention to detail
* Personable and professional attitude
* Effective interpersonal communication skills
* Utilizes good judgment and strong problem solving skills
* Comfortable working in a fast-paced, dynamic environment
* Self-motivated and passionate
* Strong organization skills
* Eligibility to work in the US without sponsorship.

Preferred Qualifications:

* Bachelor's degree or higher in journalism, marketing, public relations, English, education or a related field or equivalent experience
* Experience with SEO
* Experience with email newsletter distribution
* Experience with Confluence or other Wiki
* Experience with writing for the web

View the original article here

Web Content Specialist at SchoolDude (Cary, North Carolina)

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AppId is over the quota
The web content specialist will be responsible for developing, acquiring, organizing, and editing content for multiple websites, social networks and blogs to accelerate SchoolDudes visibility in the market, and attract online visitors to SchoolDude and affiliated organizations. Content developed by the web content specialist will attract the audience needed to accomplish business goals. The web content specialist will report to the web marketing manager and have the following responsibilities:

MAJOR RESPONSIBILITIES:
Use web and social media channels such as blogging tools, social networks, twitter, and microsites to tell a story and disseminate content using text, images, or audio, create content that draws an audience.

Recognize story opportunities and develop content to make them human and interesting.

Create multiple interrelated ways for web content to be accessed.

Understanding the business goal of content, develop metrics to determine how articles, tweets, videos, etc. are generating visitors, leads, and customers.

Attract internal and external contributing writer and procure relevant content from them.

Ensure that content is relevant to the specified audience
See that content is consistently delivered at agreed upon deadlines and intervals.

SPECIFIC FUNCTIONS PERFORMED:
Work with the market managers to understand personas to create relevant content.

Work with all departments to acquire content for social outlets that expose the culture of SchoolDude.

Work with outside sources to acquire relevant content.

Develop and communicate to internal departments the processes for how content is to be collected, updated and managed from sources both inside and outside the company.

BASIC QUALIFICATIONS:
Minimum of 5 years of marketing experience
Minimum of 3 years web content experience
Bachelor's Degree in Marketing, Journalism, or related degree
Excellent ability to coach other people
Superb writing and editorial skills
Strong communication and coordination skills
Proven success in utilizing social networking and collaboration technologies; prior professional experience in social media execution is required
Passion for digital media
Outstanding analytical and critical thinking skills
Attention to detail

PREFERRED QUALIFICATIONS:
Basic understanding of Marketing automation tools and CRM software (Salesforce experience required. Eloqua experience a plus.)
Understanding of basic html
Experience as a print or broadcast journalist

ADDITIONAL EXPECTATIONS:
Moderate travel is required for this position. You should be prepared to travel up to 30 days per year.
You will be required to attend these mandatory professional development functions:
Attend at least 2 trade shows per year.
Attend one presentation delivered by SchoolDude.com at a tradeshow or conference.
Attend SchoolDude University.
Spend at least 3 days on a client site getting to know what we do for them and how we help them achieve success.
Additional professional development may be required.
Serve on committees and teams deemed necessary to the growth of the company.

View the original article here

Digital Group Director at OMD (Los Angeles, California)

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AppId is over the quota

Group Digital Director

Omnicom Media Group is the largest full service media group in the world, with 80 cities in 55 countries, and over 7000 employees worldwide. Omnicom Media Group, is a leader in all regions and maintains more top market positions than any global competitor and is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com).

Omnicom is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

OMD Los Angeles is looking for a Digital Group Director as well as a Global Account Director (same duties as posting below, but with more extensive Global Account experience).
The person in this role acts as a senior media management representative for his/her respective businesses.

The person will manage a digital staff and educate the traditional teams on the state of the digital industry. The person will actively manage solid client relationships, providing key strategic initiatives/thinking. This person will also have the opportunity to also help out with new business.

Required Background, Competencies and Skills:

* Agency experience OR MAJOR ACCOUNT experience on the client side or full-service agency side with a SOLID grasp of Media principle and strategy
* Thorough knowledge of the dynamics of media. How each media element performs alone, how they perform together and how they are constantly changing
* A strong understanding of the clients industries and environments within which they operate

Leadership

* Ability to foster a strong, cohesive working team
* Thorough knowledge of the principles of marketing and advertising as well as an understanding of media concepts and terms, creative and budget requirements
*Ability to use alternative analytical approaches to solve media problems
*Ability to think in a non-linear fashion
*Ability to effectively handle personnel issues
*Ability to write clearly and concisely and present orally in an articulate and confident manner
*Ability to effectively and comfortably communicate and interact with clients and negotiate on the clients behalf
*Ability to articulate objectives, opportunities and techniques

Interested candidates should email their resume to:

peter.movesian@omnicommediagroup.com

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Director of Web Strategy and Marketing Analysis at Lesley University (Cambridge, Massachusetts)

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AppId is over the quota

The Director will oversee the information and systems architectures, technical infrastructure, and web maintenance infrastructure for Lesley Universitys 5,000-page external online marketing portfolio and internal administrative web portfolio; helps direct marketing and operational aspects of the institutions websites, CRM system, e-recruitment efforts, and marketing analytics systems; as well as ancillary online assets including databases, rich media, and vendor-outsourced systems. S/he directs, establishes, maintains, and plans policies and procedures for all online marketing channels. S/he helps define marketing requirements for the Universitys websites and manages the site development process by translating user testing and customer support feedback into feature/function requirements. The incumbent establishes, plans, directs and implements the user interface design. S/he ensures user experience is formulated to achieve desired goals and supports the appearance of the Universitys websites, including web design parameters, execution of style guides, visual standards, programming standards, and ADA accessibility standards. Oversees the marketing analysis and reporting function, including developing strategies and processes for evaluating the effectiveness of print and electronic marketing campaigns. Collects and analyzes data to evaluate existing and potential online efforts. Advises department on best practices, strategies and industry trends, and recommends changes to current procedures based on evolving needs.

Requirements:
o Bachelors degree in communications, marketing, information technology or related field
o A minimum of 6 year's experience with interactive marketing and/or information technology including a solid understanding of search engine optimization and search engine marketing
o Experience with both content management and customer relationship management (CRM) systems
o A minimum of 6 years experience managing personnel
o Ability to work independently and to lead teams which can include direct reports, departmental colleagues, external partners, and internal constituents with varied knowledge and skills
o Ability to successfully communicate with, educate, and motivate others, including creative, technical and executive-level administrators
o Superior project management abilities including developing and executing strategic plans and programs
o Ability to assess, evaluate, and manage outside vendors
o Ability to proactively identify opportunities to improve website and online marketing efforts and also assess risks related to communications technology portfolio
o Understanding of usability, information design, and ADA Section 508 Accessibility best practices

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Senior Digital Strategist (Account Director) at APCO Worldwide (San Francisco, California)

AppId is over the quota
AppId is over the quota
APCO Worldwide, a global strategic communication consultancy, is seeking a talented senior digital strategist (account director level role) with eight or more years of experience to join its growing San Francisco office.

With a global presence, APCO Online provides strategic counsel and implementation support for many of the worlds largest businesses by helping them optimize their web and social media presence; tell a better corporate story and protect their reputation; reach target audiences; shape the debate of issues online; identify, attract and mobilize supporters and endorsers; and analyze the online environment to formulate strategy.

Clients are served by our team of best-in-class online professionals from interactive marketing, political campaigns and corporate communication backgrounds who all share a passion for online communications. Want to be part of that team? Read on.

As a senior digital strategist, youll bring your entrepreneurial spirit to our newly formed San Francisco office to lead campaigns and evangelize all things digital. Responsibilities include working with clients to assess their online communications/social media needs; developing and implementing campaigns including project management and direct execution of projects ranging from website development and/or optimization, partnership development, online media relations, social media + blogger outreach campaigns, social network initiatives, social news participation and social media release development; educating internal and external clients on the implementation of new technologies and social media tools. Projects will include a range of corporate and international healthcare clients with a focus on public affairs issues.

Qualified candidates must have BA/BS in a related field and eight or more years of relevant experience in the online communications/social media space that includes project management. Excellent written and verbal communication, strong research, presentation and creative skills are required. Knowledge of online technology with particular interest in social media tools and trends and management of a blog or social network - preferably for an organization and/or business are also required.

APCO Worldwide, named Public Affairs Agency of the Decade by The Holmes Report and one of the "Top Places to Work in PR" by PRNews, offers a collegial work environment, countless training and development opportunities, and a competitive compensation and benefits package. EOE M/F/V/D

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Director, Online Community Management at Fidelity Investments (Smithfield, Rhode Island)

AppId is over the quota
AppId is over the quota

The Community Management role in the PWI Online Channels organization will help build, manage, and moderate an online customer community. This role will serve as a liaison between Fidelity and customers, establishing a personality and voice that compliments both, but ultimately advocates for customers. This role will also coordinate with internal editorial providers and subject matter experts, marketing teams, product managers, as well as customer service representatives and technology specialists.

This is a new position, to reflect the growing importance of connecting with Fidelity customers in socially-oriented online properties.

Primary Responsibilities

Act as an advocate of Fidelity in the community and as the advocate of the community within Fidelity, engaging in dialogues and answering questions where appropriate
Develop and implement communication plans and curate content to spark conversations (blog posts, articles, discussions, webinars, videos, etc)
Monitor and facilitate customer conversations to build brand visibility and trust - develop credibility and a knowledge of the subject matter
Manage community health and growth
Proactively identify and analyze issues and patterns and derive key insights from customer conversations
Lead strategy and planning / product development
Stay current with industry, competitive, and technology trends and translate this into actionable plans for Fidelity, including new innovations and applications for new technology
Identify how the community can help achieve unique business objectives

Develop an expertise in the core capabilities of the community platform, including operating policies and procedures
Moderate conversations and route customer complaints or other issues appropriately
Manage legal, regulatory and compliance processes
Be a team player - the Community Manager will also back up other roles on the team, including but not limited to other moderators, community managers, operations, measurement, and strategy as requested

Education and Experience

Bachelors degree required, post-secondary education preferred
10+ years experience in digital marketing or writing, with a strong focus on social media
Prior experience developing or managing a customer community
Financial services or investing experience strongly desired
Experience in corporate communication and/or customer service

Skills and Knowledge
Customer-oriented with a strong sense of empathy
Proven ability to manage and coach other people
Ability to work cross-functionally in a matrixed organization - ability to be persuasive and negotiate
Excellent written and verbal communication skills, especially to use the appropriate "voice" of Fidelity
Familiarity with financial industry regulations and compliance considerations
Ability to work through internal organizational barriers in a timely and proactive manner
Knowledge of how to create products for social media, develop hypotheses, use and test them, and implement changes with appropriate documentation
Excellent problem-solving and decision-making skills
Intuitive ability to translate ideas into well-honed strategic plans
Grace under pressure, ability to multitask and work under tight deadlines

About Fidelity Investments
Fidelity Investments is one of the world's largest providers of financial services. Founded in 1946, the firm is a leading provider of investment management, retirement planning, portfolio guidance, brokerage, benefits outsourcing and many other financial products and services to more than 20 million individuals and institutions, as well as through 5,000 financial intermediary firms. For more information about Fidelity Investments, visit www.fidelity.com.

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Director, Technology, Web & Digital Media at Mount Vernon Ladies Association (Mount Vernon, Virginia)

AppId is over the quota
AppId is over the quota
Position: Director, Technology, Web & Digital Media

The Mount Vernon Estate, George Washingtons historic home seeks an Information Technology professional for the Estate and the future National Library for the Study of George Washington. The purpose of the position is to lead both workplace information technology (IT) and new media initiatives for the Estate and Library.

In 2013 Mount Vernon will open a new facility to foster scholarship on George Washington. The state-of-the-art National Library will be located adjacent to the historic Mount Vernon Estate. The incumbent will be responsible for creating an overall IT and new media vision and program for the Library. The incumbent will be an expert in the entire gamut of research technologies, Web and new media, exhibition audio/visual, knowledge management, and computer support activities. Mount Vernon and the National Library have a user-focused/mission-focused IT philosophy, and as such IT should both enable the traditional work of scholarship and public outreach, and facilitate new kinds of research, discovery, and community. Creative and effective dissemination of Library initiatives to various constituencies is a critical focus of the position.

Major Responsibilities include:

- Planning and Policy

- Web and New Media

- IT and Knowledge Management

- Supervision of staff and projects

- Budgeting

Qualifications include:
Skill in program management, administration, and staff supervision in a distributed computing environment involving multiple facilities and varying disciplinary requirements

Fluency with current social media and expert awareness of other electronic outlets for content delivery

Knowledge of the development, use, integration and support of Internet applications and software

Knowledge of communications standards and protocols such as TCP/IP and network architecture; Knowledge of scripting and programming languages such as the "C" family of languages, Java, PERL, Basic

Experience with Drupal content management system and Unix shell environment

Demonstrated communications skills in order to determine, negotiate and coordinate technology requirements and solutions; must be able to adapt and respond to users with different levels of computer literacy

Ability to manage conflicting demands and provide a high level of customer service

Ability to effectively allocate resources under tight budget constraints

Please forward a resume, cover letter and salary history/requirement by email to either to hrmail@mountvernon.org, by fax to 703.780.8320 or by US Mail to POB 110, Mount Vernon, VA 22121.

Mount Vernon is an Equal Opportunity Employer

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GLOBAL SOCIAL MEDIA DIRECTOR at OMD (Chicago, Illinois)

AppId is over the quota
AppId is over the quota
GLOBAL SOCIAL MEDIA DIRECTOR (Chicago)
Job Description:
Opportunity to work on an industry leading Fortune 500 technology account thats an innovative leader in social media. The opportunity is based out of Chicago and offers a breadth and depth of opportunity to work with a major brand across the world interacting and strategizing across the full social media landscape and offering access and integration with a wide array of leading social media tools and technology. While the position is based in Chicago, there is a strong need for global understanding and skills to help the client scale across the globe. Further, the roles key function is to bring a deeper integration between all forms of media and social. As a result, the candidate will ideally have familiarity with other channels and experience in connecting and integrating other communications channels. This is a highly strategic position blended with the ability and drive to make things happen. An understanding of how to measure and convey the value of social media is also important.

Key Responsibilities / Performance Requirements:
Work closely with the client Global Social Media Director
Develop and communicate global social media communications frameworks, strategies and integration opportunities
Co-ordinate with agency offices around the world to gather and disseminate social media best practices, trends and innovation
Construct an present global social media landscapes and POVs
Review media plans and engage in early collaboration on connecting media plan ideas and strategies with social media strategy, opportunities and innovation
Work with media agency teams to define, communicate and activate social media strategies into overall media activations
Present social media integration opportunities to client social media teams and other related client centers of excellence
Work with client social media teams on resource needs and allocations to support social media integrations
Participate in communications planning strategy sessions, ensuring social media plays its relevant role
Develop and manage road map regarding social media strategic direction and resource needs related to social media integration
Help define and maintain measurement framework for social media, integrating this into the holistic performance measurement overall
Required Skills:
7-10 years minimum experience working for a client or agency in a marketing communications or media related role, including 3+ years working in the online marketing / social media environment
1+ years global interaction or experience
Understanding of how social media varies or plays out beyond the U.S.
Extensive experience developing and executing social marketing and media strategies, with a focus on integrating marketing, media, PR and content strategy into social media
Demonstrated working knowledge of both the social media and marketing environments
Demonstrated experience creating strategies which result in business results
Excellent interpersonal skills and the ability to build effective internal and external relationships, influence change and drive integration
Results and value focused
Strong and persuasive presenter; ability to convey the complex simply
Strict attention to details and the ability to work to tight deadlines
Self-starting with the ability to manage projects autonomously
Budget management
Highly organized and a real team player

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Online Content Strategist at Carnival Cruise Lines (Miami, Florida)

AppId is over the quota
AppId is over the quota

3655 NW 87th Ave. Miami, FL 33178Come join our exciting E-Business Team! As the Online Content Strategist, you will utilize your digital communications expertise and generate content strategy and new content development. This role provides creative freedom, exposing your work to an audience of over 100 million web viewers. You will also have the opportunity to attend leadership and management conferences for continuous training and development in your field, while working for an award-winning organization!

Responsibilities:

Develop content strategy based on business objectives and customer needs
Ensure the accuracy, currency and compliancy of this content and help support our marketing efforts by increasing our opportunities to capture, engage and retain our customers
Determines projects' overall content requirements and potential content sources
Develop innovative solutions for content presentation, including content management, workflow, and maintenance
Oversee and edit development of all branded content including interactive marketing, email, online catalog product copy and social media
Supervise content producer staff and vendors
Coordinate with online experience, audience/analytics, ecommerce and product teams to deliver quality on-schedule content including but not limited to sales/promotions landing pages, targeted banners, product descriptions, new product microsites, etc.
Create and manage content programming including weekly content schedules and tracking weekly content releases
Partner with online production team to task creative resources to complete project requirements

Preferred qualifications:

Proven track record of successful experience creating/writing content for web or other digital media, with thorough understanding of how to communicate effectively in a digital environment
Bachelors degree in related field, such as English, journalism, advertising, or communications
Experience working in a corporate environment that required planning amongst cross-functional business units
Experience with content management systems, digital asset management, databases, usability principles, and SEO best practices
Advanced proficiency in the MS Office Suite, Visio, and Power Point
Excellent conceptualizing, editing and copywriting ability
Experience within travel industry preferred

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