AppId is over the quota
ABOUT BAIN & COMPANY:
Bain & Company, a leading global business consulting firm, serves clients on issues of strategy, operations, technology, organization and mergers and acquisitions. The firm was founded in 1973 on the principle that Bain consultants must measure their success by their clients' financial results. Bain clients have outperformed the stock market 4 to 1. With 48 offices in 31 countries, Bain has worked with over 4,600 major multinational, private equity and other corporations across every economic sector. For more information visit: www.bain.com.
POSITION SUMMARY:
The global online recruiting marketing manager will possess a high profile, high impact role on the global recruiting leadership team. The manager will be responsible for developing, driving and executing Bains online recruiting marketing strategy " which includes overhauling the JoinBain career website and establishing a robust social networking presence.
The manager will be charged with broadly employing online content and technology to build brand awareness/credibility and relationships with recruiting audiences, particularly those at top MBA and undergraduate institutions around the world. He/She will manages technical development and maintenance, content creation and editing and overall web production of Bains JoinBain career website, social networking properties, email marketing efforts and the recruiting teams intranet. The manager will work very closely with corporate marketings online team and will supervise recruitings online senior coordinator.
RESPONSIBILITIES AND DUTIES:
- Develop and implement Bains strategic online recruiting marketing plan to best serve the firms recruiting objectives; look to continuously improve recruits experiences through product innovations, site enhancements, marketing initiatives and creative content; stay abreast of changes in the online marketing environment and adjust the plan accordingly
- Project manage the JoinBain website relaunch - drive design, development and usability approach; manage the maintenance of the new site and the update of dynamic content
- Draft and execute a comprehensive interactive recruiting strategy and publishing plan; develop social networking assets with links back to the JoinBain site to enhance Bains brand recognition and perception and improve Bains relationship-based recruiting model
- Identify, create and lead online marketing programs that build brand equity and promote Bains employee value proposition; leverage online registration data and social networking introductions to tailor programs at target recruit groups
- Determine best practices for evaluating and analyzing online performance; create and implement measurement and tracking strategies, providing analysis and reports; formulate recommendations based on the analysis and take action
- Facilitate the execution of recruitings email marketing campaigns; set-up the systems, establish the process and coordinate multiple campaigns
- Supervise the management of recruitings intranet; ensure content is current, easily identifiable and efficiently organized
- Manage the senior online recruiting coordinator; cultivate productive relationships with corporate marketings online team, the firms technical support group (TSG), internal content sources and external vendors
QUALIFICATIONS:
- Bachelor degree required; MBA ideal; 8+ years of professional business experience in online marketing, technology and/or interactive content production required; experience marketing for a recruiting department or a global professional services firm a plus
- Experience in developing and executing a robust social networking presence required, particularly involving LinkedIn, Facebook, Twitter and/or YouTube
- Understanding of web design, information architecture, web usability and web project management required; web analytics tools and search engine optimization know-how desired; exposure to Google Analytics, Tridion and Lyris a plus
- Excellent writing and editing skills for web content required; proof of successful web marketing content desired; outstanding verbal communication skills, confidence and professionalism to influence firm members at all levels with logic, conviction and persuasion important
- A proven history of successfully managing large projects across cross-functional teams important
> Solid workplanning skills with an ability to deliver on-time and within budget
> Strong leadership ability and people management skills with the ability to lead and motivate others who are not direct reports
> Excellent negotiation skills with direct experience working with vendors, clients and internal stakeholders
没有评论:
发表评论