wo: Strategist

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2011年10月13日星期四

Online Content Strategist at Carnival Cruise Lines (Miami, Florida)

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Web Strategy 3655 NW 87th Ave. Miami, FL 33178Come join our exciting E-Business Team! As the Online Content Strategist, you will utilize your digital communications expertise and generate content strategy and new content development. This role provides creative freedom, exposing your work to an audience of over 100 million web viewers. You will also have the opportunity to attend leadership and management conferences for continuous training and development in your field, while working for an award-winning organization!

Responsibilities:

Develop content strategy based on business objectives and customer needs
Ensure the accuracy, currency and compliancy of this content and help support our marketing efforts by increasing our opportunities to capture, engage and retain our customers
Determines projects' overall content requirements and potential content sources
Develop innovative solutions for content presentation, including content management, workflow, and maintenance
Oversee and edit development of all branded content including interactive marketing, email, online catalog product copy and social media
Supervise content producer staff and vendors
Coordinate with online experience, audience/analytics, ecommerce and product teams to deliver quality on-schedule content including but not limited to sales/promotions landing pages, targeted banners, product descriptions, new product microsites, etc.
Create and manage content programming including weekly content schedules and tracking weekly content releases
Partner with online production team to task creative resources to complete project requirements

Preferred qualifications:

Proven track record of successful experience creating/writing content for web or other digital media, with thorough understanding of how to communicate effectively in a digital environment
Bachelors degree in related field, such as English, journalism, advertising, or communications
Experience working in a corporate environment that required planning amongst cross-functional business units
Experience with content management systems, digital asset management, databases, usability principles, and SEO best practices
Advanced proficiency in the MS Office Suite, Visio, and Power Point
Excellent conceptualizing, editing and copywriting ability
Experience within travel industry preferred

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2011年10月12日星期三

Senior Digital Strategist (Account Director) at APCO Worldwide (San Francisco, California)

AppId is over the quota
AppId is over the quota
APCO Worldwide, a global strategic communication consultancy, is seeking a talented senior digital strategist (account director level role) with eight or more years of experience to join its growing San Francisco office.

With a global presence, APCO Online provides strategic counsel and implementation support for many of the worlds largest businesses by helping them optimize their web and social media presence; tell a better corporate story and protect their reputation; reach target audiences; shape the debate of issues online; identify, attract and mobilize supporters and endorsers; and analyze the online environment to formulate strategy.

Clients are served by our team of best-in-class online professionals from interactive marketing, political campaigns and corporate communication backgrounds who all share a passion for online communications. Want to be part of that team? Read on.

As a senior digital strategist, youll bring your entrepreneurial spirit to our newly formed San Francisco office to lead campaigns and evangelize all things digital. Responsibilities include working with clients to assess their online communications/social media needs; developing and implementing campaigns including project management and direct execution of projects ranging from website development and/or optimization, partnership development, online media relations, social media + blogger outreach campaigns, social network initiatives, social news participation and social media release development; educating internal and external clients on the implementation of new technologies and social media tools. Projects will include a range of corporate and international healthcare clients with a focus on public affairs issues.

Qualified candidates must have BA/BS in a related field and eight or more years of relevant experience in the online communications/social media space that includes project management. Excellent written and verbal communication, strong research, presentation and creative skills are required. Knowledge of online technology with particular interest in social media tools and trends and management of a blog or social network - preferably for an organization and/or business are also required.

APCO Worldwide, named Public Affairs Agency of the Decade by The Holmes Report and one of the "Top Places to Work in PR" by PRNews, offers a collegial work environment, countless training and development opportunities, and a competitive compensation and benefits package. EOE M/F/V/D

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2011年10月11日星期二

Social Media Strategist- Cincinnati at MKTG INC (Cincinnati, Ohio)

AppId is over the quota
AppId is over the quota

Web Strategy At the highest level, you must demonstrate passion for all things social media and actively participate in social media activities such as Twitter, blogging, social sharing, trend hunting and analysis. You must be articulate, write comfortably, and have an influential and personable/fun writing style. Ultimately we work really hard, but have fun doing it! The new position is full-time (40 hours/week) in our downtown Cincinnati office with a view.

Job Responsibilities

1.Social media strategy and marketing " Leverage consumer insights to assess and recommend cross-channel digital strategies (web, mobile, gaming, search, paid media, etc.) to maximize consumer engagement with the clients social media properties and profiles
2.Content creation - Write blog posts, articles, newsletters, communications materials, and deliver assets for social media channels. Develop and manage editorial calendars and strategic timeframes
3.Outreach - Manage a blogger outreach program and build an active brand ambassador network to spread the word about the Clients company, products and/or services
4.Public relations - Work with clients PR representative to amplify targeted messaging, events, product releases etc.
5.Customer relations - work with the client and management on customer-relations support"guarantee the response messaging and manage the flow of online feedback (through forums such as GetSatisfaction and SM outlets)
6.Analytics - Monitor, report and analyze social media, present findings internally & externally and evolve social media strategy accordingly in the futurewhile optimizing resources, managing budgets and driving sales, of course
7.Trend Hunting - Experiment with new and alternative ways to leverage social media activities (marketing R&D). Monitor trends in your market and appropriately apply that knowledge to increasing the use of social media at your company
8.Events and event planning - attend industry events in your city (often outside of 9-5 hours) and work with experiential arm on amplifying programs and events.

Qualifications/Skill Requirements:

A Google search history and online profile that does not raise any red flags
Immersion in social media platforms (Facebook, Twitter, YouTube, blogs, etc.) and trends with an understanding of their design, functionality and users
Fantastic writing skills
Sense of humor
Familiarity with social listening tools like Radian6 and Buzzlogic.
Juggling ability (metaphorically speaking, though we always enjoy a good sideshow act) combined with high attention to detail and a keen sense of accountability
Strong project management or organizational skills
Enjoy networking with others (behind the computer AND in front of it)
Comfort working in the adult beverage category, as well as with family-focused consumer goods

Experience/Educational Requirements:
Minimum 3 years of digital experience, notably with social networks and platforms, e-mail marketing, and viral campaigns. Agency experience with brand marketing a plus.
BA/BS, preferably in Marketing, Communications or a related field.

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Social Media Strategist & Manager at RDA International (New York, New York)

Web Strategy RDA is an independent, full-service, fully integrated agency based in New York City. We work for exciting and challenging clients: MTV, Sony Broadcast and Professional, Beiersdorf (NIVEA), Harry & David, Empire State Building Observatory, Starwood Hotels, and many others. We take great pride in our ability to build brands and help our clients bring great work to life, no matter the medium.

In short:

We are looking for a creative and strategic individual who has experience working with consumer brands leveraging social networking tools and managing online communities. You will be in charge of planning, developing, executing, implementing, managing, measuring and reporting social media marketing strategies.

Ideal candidate must have deep understanding and experience of building digital media campaigns in social platforms that demonstrate how owned, paid, earned media fit together as part of the overall marketing strategy.

Key responsibilities:

- Develop engaging social marketing strategies using different social platforms (Facebook, Twitter, blogs, location-based marketing, YouTube, etc.)
- Collaboration with multiple departments (creative, media, planning, tech) to ensure proper integration of the social element within the marketing strategy.
- Community management: grow and nurture our clients online communities.
- Monitoring and reporting: use online sentiment monitoring tools (ex: Radian6, Sysomos, etc.) to provide reports on campaign highlights and performance.
- Evaluation: responsible for defining KPIs and success metrics.
- Social media management & monitoring: monitor our clients brands and competitors; produce weekly and monthly reports.
- Develop social media guidelines, content strategies, and best practices.
- Involved in both client projects and new business: you should have rock solid communication and presentation skills, both oral and written (high level of proficiency in PowerPoint, good writer).

Core skills:

- Highly organized: You have a keen attention to detail, a sense of urgency and are able to handle multiple projects concurrently.
- Marketer at heart: You understand that social media isnt a gimmick that exists in a vacuum. Its a powerful tool that unlocks new ways of solving marketing problems.
- Catalyst: You dont hope for ideas, you make them happen. You know how to get things done.
- Friendly: You form positive relationships with the people you work with. Were an apolitical, ego-free, sans-bullshit family. We like to like the people we work with.
- Curious: You are up-to-date with the latest advances in new media (social media, mobile, augmented reality, etc.), you know that reading Mashable is far from enough. You test and try new tools, you are able to talk the ever-evolving talk and walk the ever-evolving walk.
- Social by nature: You cant keep your knowledge to yourself and cant wait to absorb other peoples insights. You have a social footprint of your own.

Other requirements:

- Bachelor degree in Marketing, Communications, or equivalent.
- Prior advertising agency experience a must (digital or social agency is a plus).
- Passion for online / technology products and services
- 3+ years of digital experience.
- Familiarity with Online Metrics and Tracking Tools (Radian6, Google Analytics, Omniture).
- Job is based in New York City, no remote work.
- Full-time employee.

What we offer you besides a great job: a competitive salary, excellent benefits (Health, dental, 401k, etc.) and a working atmosphere full of nice, talented, driven people, willing to make great stuff happen.

Send the following to jobs@rdai.com:
1) Resume.
2) Salary requirements.
3) Specific examples of campaigns youve worked on and what your role was.
4) Links to your public personal & professional social media footprint and experience such as Twitter accounts or blogs.

More about RDA:
www.rdai.com
www.facebook.com/rdaintegrated

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