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The Director will oversee the information and systems architectures, technical infrastructure, and web maintenance infrastructure for Lesley Universitys 5,000-page external online marketing portfolio and internal administrative web portfolio; helps direct marketing and operational aspects of the institutions websites, CRM system, e-recruitment efforts, and marketing analytics systems; as well as ancillary online assets including databases, rich media, and vendor-outsourced systems. S/he directs, establishes, maintains, and plans policies and procedures for all online marketing channels. S/he helps define marketing requirements for the Universitys websites and manages the site development process by translating user testing and customer support feedback into feature/function requirements. The incumbent establishes, plans, directs and implements the user interface design. S/he ensures user experience is formulated to achieve desired goals and supports the appearance of the Universitys websites, including web design parameters, execution of style guides, visual standards, programming standards, and ADA accessibility standards. Oversees the marketing analysis and reporting function, including developing strategies and processes for evaluating the effectiveness of print and electronic marketing campaigns. Collects and analyzes data to evaluate existing and potential online efforts. Advises department on best practices, strategies and industry trends, and recommends changes to current procedures based on evolving needs.
Requirements:
o Bachelors degree in communications, marketing, information technology or related field
o A minimum of 6 year's experience with interactive marketing and/or information technology including a solid understanding of search engine optimization and search engine marketing
o Experience with both content management and customer relationship management (CRM) systems
o A minimum of 6 years experience managing personnel
o Ability to work independently and to lead teams which can include direct reports, departmental colleagues, external partners, and internal constituents with varied knowledge and skills
o Ability to successfully communicate with, educate, and motivate others, including creative, technical and executive-level administrators
o Superior project management abilities including developing and executing strategic plans and programs
o Ability to assess, evaluate, and manage outside vendors
o Ability to proactively identify opportunities to improve website and online marketing efforts and also assess risks related to communications technology portfolio
o Understanding of usability, information design, and ADA Section 508 Accessibility best practices
The Director will oversee the information and systems architectures, technical infrastructure, and web maintenance infrastructure for Lesley Universitys 5,000-page external online marketing portfolio and internal administrative web portfolio; helps direct marketing and operational aspects of the institutions websites, CRM system, e-recruitment efforts, and marketing analytics systems; as well as ancillary online assets including databases, rich media, and vendor-outsourced systems. S/he directs, establishes, maintains, and plans policies and procedures for all online marketing channels. S/he helps define marketing requirements for the Universitys websites and manages the site development process by translating user testing and customer support feedback into feature/function requirements. The incumbent establishes, plans, directs and implements the user interface design. S/he ensures user experience is formulated to achieve desired goals and supports the appearance of the Universitys websites, including web design parameters, execution of style guides, visual standards, programming standards, and ADA accessibility standards. Oversees the marketing analysis and reporting function, including developing strategies and processes for evaluating the effectiveness of print and electronic marketing campaigns. Collects and analyzes data to evaluate existing and potential online efforts. Advises department on best practices, strategies and industry trends, and recommends changes to current procedures based on evolving needs.