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The web content specialist will be responsible for developing, acquiring, organizing, and editing content for multiple websites, social networks and blogs to accelerate SchoolDudes visibility in the market, and attract online visitors to SchoolDude and affiliated organizations. Content developed by the web content specialist will attract the audience needed to accomplish business goals. The web content specialist will report to the web marketing manager and have the following responsibilities:
MAJOR RESPONSIBILITIES:
Use web and social media channels such as blogging tools, social networks, twitter, and microsites to tell a story and disseminate content using text, images, or audio, create content that draws an audience.
Recognize story opportunities and develop content to make them human and interesting.
Create multiple interrelated ways for web content to be accessed.
Understanding the business goal of content, develop metrics to determine how articles, tweets, videos, etc. are generating visitors, leads, and customers.
Attract internal and external contributing writer and procure relevant content from them.
Ensure that content is relevant to the specified audience
See that content is consistently delivered at agreed upon deadlines and intervals.
SPECIFIC FUNCTIONS PERFORMED:
Work with the market managers to understand personas to create relevant content.
Work with all departments to acquire content for social outlets that expose the culture of SchoolDude.
Work with outside sources to acquire relevant content.
Develop and communicate to internal departments the processes for how content is to be collected, updated and managed from sources both inside and outside the company.
BASIC QUALIFICATIONS:
Minimum of 5 years of marketing experience
Minimum of 3 years web content experience
Bachelor's Degree in Marketing, Journalism, or related degree
Excellent ability to coach other people
Superb writing and editorial skills
Strong communication and coordination skills
Proven success in utilizing social networking and collaboration technologies; prior professional experience in social media execution is required
Passion for digital media
Outstanding analytical and critical thinking skills
Attention to detail
PREFERRED QUALIFICATIONS:
Basic understanding of Marketing automation tools and CRM software (Salesforce experience required. Eloqua experience a plus.)
Understanding of basic html
Experience as a print or broadcast journalist
ADDITIONAL EXPECTATIONS:
Moderate travel is required for this position. You should be prepared to travel up to 30 days per year.
You will be required to attend these mandatory professional development functions:
Attend at least 2 trade shows per year.
Attend one presentation delivered by SchoolDude.com at a tradeshow or conference.
Attend SchoolDude University.
Spend at least 3 days on a client site getting to know what we do for them and how we help them achieve success.
Additional professional development may be required.
Serve on committees and teams deemed necessary to the growth of the company.
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