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Earthjustice is a non-profit public interest law firm dedicated to protecting the magnificent places, natural resources, and wildlife of this earth, and to defending the right of all people to a healthy environment. Headquartered in Oakland, California, Earthjustice has nine regional offices, an international program, a legislative team and a communications team all working to preserve our nation's natural heritage, safeguard our health, and promote a sustainable energy future. We bring about far-reaching change by enforcing and strengthening environmental laws on behalf of hundreds of organizations and communities across the country and around the world.
Position Description
The Online Director is responsible for developing, implementing, and evaluating online communications programs for Earthjustice. Develops an overall plan for electronic information management, researching and adopting new technologies and software, managing content across websites and email lists, and integrating online with offline communications. Supervises the work of the Web Producer, Web Administrator, and Online CRM Manager in implementing this plan and coordinates with staff from all parts of the organization. Works in partnership with Communications and Development staff to grow and cultivate Earthjustices online community. Tracks and evaluates online strategies and makes changes accordingly. Manages ongoing relationships with key vendors and represents Earthjustice at key industry events.
Major Responsibilities
1.Website and List Management
Develop plans for online communications and integrate online efforts with the rest of Earthjustices outreach programs;
Identify opportunities and implement strategies to reach goals related to the site and the organizations electronic list such as growth in traffic, visitor conversion to email list, deeper visitor and activist engagement, and fundraising.
Work with Communications staff to develop and manage online public outreach campaigns;
Work with Development staff in the management of the online list, on email- and web-based fundraising and relationship-building campaigns;
Work with the Marketing Director to ensure the organization and its work are being presented in a way that reflects the brands identity.
Consistently maintain and evolve the website for a high level of functionality, organization and aesthetic design, keeping the online presence updated and in order.
2.Evaluation
Use website traffic analysis to identify and manage website content and design changes that could improve performance against set goals such as visitor conversion to email list;
Work with Development to analyze data in order to set appropriate goals and objectives for management of online list;
Evaluate emerging online communications technologies and techniques.
3.Technology
Work with staff responsible for internal information management and databases to ensure integration with online databases, both in the short term and long term;
Oversee development and maintenance of online systems, including Drupal CMS and Convio CRM;
Manage relations with key vendors for online communications and oversee the use of tools they provide.
4.Management
Responsible for the work of the Web Producer, Web Administrator, and Online CRM Manager;
Manage web-related projects, coordinating goals, staff, and resources;
Responsible for development and growth of the Earthjustice website;
Responsible for creating and managing budget for web-related and technology items;
Represent Earthjustice at industry events.
Personal Requirements
Education:Bachelor's degree, preferably in English/communications, environmental studies / scientific discipline, political science, or history.
Experience:7+ years experience with using online communications to attract and retain an audience. Experience specifically with web design and development; Drupal and Convio software; online communications initiatives involving fundraising, social media, writing projects, and marketing strongly preferred. Staff management experience.
Skills:Broad understanding of Internet technology and technology application in the business environment. Interest in exploring new technologies and practices to communicate with an online audience. Excellent organizational skills. Excellent written and oral communications skills. Strong eye for design. Exceptional interpersonal skills. The ability to collaborate and work effectively with others is critical. Experience applying technology to law firms and/or nonprofit organizations. Prior knowledge of database applications, web programming, Microsoft Office applications, and graphic design applications. Knowledge of Convio software is a bonus. Strong familiarity with environmental issues and a passion for protecting the environment.
SALARY AND BENEFITS
We offer a competitive salary and an excellent benefits package. We also offer an extremely congenial work environment and a casual dress code. We are currently located block from the 19th Street BART station in downtown Oakland, Earthjustice is exploring opportunities for moving its headquarters to new offices in San Francisco or Oakland later this year.
TO APPLY
Interested candidates should submit a resume along with cover letter and references to jobs@earthjustice.org. Please include Online Director in the subject line.
NO TELEPHONE CALLS WILL BE ACCEPTED.
Earthjustice is an equal opportunity employer who encourages applications from women, people of color and other members of underrepresented groups who will contribute to the diversity of its staff.
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