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IMAGINATION ACCOUNT DIRECTOR
The Account Director is located at General Mills in Minneapolis, MN and reports to the General Mills leadership at Imagination in Chicago. This person will be the primary point of contact for five brands social presences, responsible for the strategic oversight and integration of the social spaces, including but not limited to integration and execution strategy development, brand and product integration, execution and reporting team communication.
This role is responsible for building and maintaining strong support infrastructures, identifying and testing growth opportunities and channels and expanding the impact and reach of the brands in the social space.
The Account Director will also work closely with the Chicago team, requiring experience managing timelines and deadlines, project management skills, the ability to multi-task, problem solve, a positive attitude, and a proven ability to work in a team environment.
Specific responsibilities include:
Client Support
Communicate and iterate processes and governance for the brands social spaces. This includes identifying trends, shifts, new technologies and opportunities and their impact on the team processes and infrastructure.
Support and contribute to channel synchronization for consumer consistency across touchpoints, including planning, consumer connectivity, and supporting and bolstering the brand voice and extracting and sharing learnings for the organization.
Client Strategy
Collaborate with clients and partner agencies to uncover and articulate business needs and objectives, craft appropriate strategies and identify/implement programs to achieve client business goals.
Work with team to integrate social planning and testing into strategies and planning, linking and connecting business objectives with executional excellence and metrics.
Partner with teams on special projects, leverage content, design, digital media and engagement marketing groups to identify and, create and support new solutions and opportunities for consumers and Brand teams.
Act as a strategic advisor based on deep knowledge and understanding of the clients business objectives, while always keeping the Consumers needs and expectations at the forefront.
Client Growth
Work with the Relationship Marketing team and the Imagination team to craft ideas and plans for social outreach beyond the current branded borders, including participation in non-branded spaces as relevant and valuable.
Support and influence external influencer relationships, support the core platforms with external conversations and driving innovation.
Client Management
Develop and foster account relationships, including understanding of each brands goals, markets, needs and expectations. Create/maintain both vertical and horizontal client contact relationships, working toward deeper penetration at senior management level.
Attend and lead client meetings on an ongoing basis, interface as needed with executive level and middle management level on client side and at Imagination during meetings and presentations.
Create and deliver strong and compelling communications providing context and rationale to the client behind recommendations, proposals and new ideas.
Facilitate strong relationships and open communication between client leadership and Imaginations Chicago-based creative team.
** This position is based at General Mills HQ in Minneapolis, MN. We will offer complete relocation assistance to the hired candidate.
Imagination is an EOE.
Learn more about Imagination at www.imaginepub.com
Please send resume, cover letter and salary history to Andrea Scott, VP of Talent at ascott@imaginepub.com.
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