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3655 NW 87th Ave. Miami, FL 33178Come join our exciting E-Business Team! As the Online Content Strategist, you will utilize your digital communications expertise and generate content strategy and new content development. This role provides creative freedom, exposing your work to an audience of over 100 million web viewers. You will also have the opportunity to attend leadership and management conferences for continuous training and development in your field, while working for an award-winning organization!
Responsibilities:
Develop content strategy based on business objectives and customer needs
Ensure the accuracy, currency and compliancy of this content and help support our marketing efforts by increasing our opportunities to capture, engage and retain our customers
Determines projects' overall content requirements and potential content sources
Develop innovative solutions for content presentation, including content management, workflow, and maintenance
Oversee and edit development of all branded content including interactive marketing, email, online catalog product copy and social media
Supervise content producer staff and vendors
Coordinate with online experience, audience/analytics, ecommerce and product teams to deliver quality on-schedule content including but not limited to sales/promotions landing pages, targeted banners, product descriptions, new product microsites, etc.
Create and manage content programming including weekly content schedules and tracking weekly content releases
Partner with online production team to task creative resources to complete project requirements
Preferred qualifications:
Proven track record of successful experience creating/writing content for web or other digital media, with thorough understanding of how to communicate effectively in a digital environment
Bachelors degree in related field, such as English, journalism, advertising, or communications
Experience working in a corporate environment that required planning amongst cross-functional business units
Experience with content management systems, digital asset management, databases, usability principles, and SEO best practices
Advanced proficiency in the MS Office Suite, Visio, and Power Point
Excellent conceptualizing, editing and copywriting ability
Experience within travel industry preferred
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