2011年9月15日星期四

Vice President Digital at Edelman Digital (San Francisco, California)

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AppId is over the quota
Edelman digital is in search of a senior level digital and social media professional to join our Bay area practice. This person will work with two of our top clients in our San Mateo Office. One is a leading chip maker in the technology space and the other is one of the iconic and pop culture brands, Adobe.

Edelman Digital is the in-house digital and social marketing arm of Edelman PR, the largest independent PR firm in the world. We focus on the intersection of culture, commerce and media, assisting brands in leveraging digital and social tools to further engage their markets in ways that lead to improved relevance, affinity and preference.and ultimately, revenue. We combine deep digital expertise with Edelmans incredible communication credentials to create integrated and effective communications and experiences for our clients.
We are at a critical juncture in communications where the online market conversation has never been louder, further reaching, nor more active. Social media and digital marketing are now not nice to haves in the communications mix, they are essential to a brands overall image and success.

Responsibilities of the vice president:
Provide leadership in the areas of total account management including day-to-day account activity and the provision of strategic guidance and counsel to clients that will assist clients in meeting their business objectives
Develop online strategies including writing strategy, driving the research direction, writing summary, researching competitors
Write proposals, strategy documents and client correspondence
Exhibit broad understanding of interactive market, leading trends and changes, and local business climate
Solid understanding of big picture client program; maintain awareness of future client events and activities and how they relate to overall objective/target
Build and/or expand a book of business. Leverage current Edelman Digital relationships, Edelman clients, and/or your own contacts to increase the book of business in your region.
Build and develop a team by mentoring, coaching, educating and managing your direct reports

Qualifications we are seeking in a Vice President
A VP with Edelman Digital has a demonstrated track record of developing and executing successful online marketing and social media programs as well as managed a significant number of traditional Web builds.
The VP should be well versed in client relations including having the ability to understand and assess a clients business needs and communication needs and meet those needs through successful online programs, whatever the strategies might be.
The VP should be well versed in managing people and the execution of online projects and builds.
The VP should be a thought leader in interactive strategies and tactics.
The VP must believe in their convictions and be able to support opinions and recommendations with substantive arguments. The VP should have excellent communication skills and experience providing sound counsel and recommendations on how the business is operated and managed.
The VP must have a team player attitude; possess strong leadership qualities and capacity to effectively manage a team.
The VP should have at least eight years related experience and a bachelors degree from an accredited college or university.

More about Edelman
Edelman is the worlds largest independent public relations firm, with wholly-owned offices in 53 cities and 3,700 employees worldwide. Edelman was named Advertising Ages top-ranked PR firm of the decade and one of its 2010 A-List Agencies and 2010 Best Places to Work; PRWeeks 2011 Large PR Agency of the Year and 2009 Agency of the Year; European Excellence Awards 2010 Agency of the Year; Holmes Reports Agency of the Decade and 2009 Asia Pacific Consultancy of the Year; and among Glassdoors top five 2011 Best Places to Work. Edelman owns specialty firms Blue (advertising), StrategyOne (research), Ruth (integrated marketing), DJE Science (medical education/publishing and science communications), and MATTER (sports, sponsorship, and entertainment). ). Visit www.edelman.com for more information. Edelman is an Equal Opportunity Employer.


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