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At the highest level, you must demonstrate passion for all things social media and actively participate in social media activities such as Twitter, blogging, social sharing, trend hunting and analysis. You must be articulate, write comfortably, and have an influential and personable/fun writing style. Ultimately we work really hard, but have fun doing it! The new position is full-time (40 hours/week) in our downtown Cincinnati office with a view.
Job Responsibilities
1.Social media strategy and marketing " Leverage consumer insights to assess and recommend cross-channel digital strategies (web, mobile, gaming, search, paid media, etc.) to maximize consumer engagement with the clients social media properties and profiles
2.Content creation - Write blog posts, articles, newsletters, communications materials, and deliver assets for social media channels. Develop and manage editorial calendars and strategic timeframes
3.Outreach - Manage a blogger outreach program and build an active brand ambassador network to spread the word about the Clients company, products and/or services
4.Public relations - Work with clients PR representative to amplify targeted messaging, events, product releases etc.
5.Customer relations - work with the client and management on customer-relations support"guarantee the response messaging and manage the flow of online feedback (through forums such as GetSatisfaction and SM outlets)
6.Analytics - Monitor, report and analyze social media, present findings internally & externally and evolve social media strategy accordingly in the futurewhile optimizing resources, managing budgets and driving sales, of course
7.Trend Hunting - Experiment with new and alternative ways to leverage social media activities (marketing R&D). Monitor trends in your market and appropriately apply that knowledge to increasing the use of social media at your company
8.Events and event planning - attend industry events in your city (often outside of 9-5 hours) and work with experiential arm on amplifying programs and events.
Qualifications/Skill Requirements:
A Google search history and online profile that does not raise any red flags
Immersion in social media platforms (Facebook, Twitter, YouTube, blogs, etc.) and trends with an understanding of their design, functionality and users
Fantastic writing skills
Sense of humor
Familiarity with social listening tools like Radian6 and Buzzlogic.
Juggling ability (metaphorically speaking, though we always enjoy a good sideshow act) combined with high attention to detail and a keen sense of accountability
Strong project management or organizational skills
Enjoy networking with others (behind the computer AND in front of it)
Comfort working in the adult beverage category, as well as with family-focused consumer goods
Experience/Educational Requirements:
Minimum 3 years of digital experience, notably with social networks and platforms, e-mail marketing, and viral campaigns. Agency experience with brand marketing a plus.
BA/BS, preferably in Marketing, Communications or a related field.
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