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2011年10月31日星期一

Olympic deals the company ' unsold '

October 6, 2011, last updated at 08: 37 GMT by Michael Hirst BBC 2012 almost two-thirds of the packages website for London 2012 can still sell companiesWith 300 days to go before London 2012, only a third of the tickets were sold on the site hosting the games.

But despite the financial downturn, the company with exclusive rights within Olympic venues hosting company remains bullish about the sales.

Ticketing prestige won a public tender by computerized Olympic Locog some 90,000 tickets-about one percent of the total allocation.

The British public must buy most tickets 6.6 m available by ballot.

However, more than 60% of the company's operations are still on offer.

The company did not disclose how much it paid for the tickets, nor the expected profit, citing commercially sensitive information.

And, like the London 2012 Olympics will be the first site hosting company, you can't compare the figures with previous games.

Sir Steve Redgrave in front of graphic image of Prestige Pavilion at the Olympic Park, pic courtesy of Prestige Ticketing LtdRedgrave Steve Sir said hosting VIP Olympics figaro behind other sporting events

But involved in the industry told the BBC that they would expect much more dimensional ratio of the packages were sold after almost 7 months of sales.

In a public ballot tickets acted outside his powers or more earlier this year, top-tier in any Olympic ceremonies tickets cost £ 2,012, with the best seats going for £ 750 Athletics events.

The cheapest cards cost £ 495 's luxury deals, while the most expensive suites £ 4,500 seats sold in batches of 10 or more secure ceremonies and athletics and cycling finals.

Events sell out

Corporate guests are the guests on the site can view:

"The best seats in the House of champagne lunch" Olympic events receptionFour-course canapé with as many "best of British" food and wines, Travelcards London transport, although hundreds of parking spaces will also be available

Olympic Park, the ticket is £ 7 luxury building. Pavilion three-story 5 m catering 3,000 guests at a time, only 70 metres (77 metres) from the main stadium.

Read on Graphic image of Prestige Olympic Park restaurant, pic courtesy of Prestige Ticketing Ltd the Central story of 70 m (75 feet) from the Olympic Stadium cost £ 7. 5 m three-storey Pavilion with a massive glass atrium six restaurants catering for dinersIn 3,000 only 29 days before being placed in any well demolishedHospitality halls and Greenwich Park, North Greenwich arena, horses, dornei Eaton Wimbledon.

The economic depression to traditional customers in economics, he joined advertising by companies in areas like construction, energy resources, the company said.

While the company packages baoki women's final was the first to sell out, was also a demand for land in Wimbledon, rowing at Eton dornei coltori events in Greenwich, the company said.

Marketing Manager Tony Bernard Ticketing said he was sure that luxury to sell other packages like companies settled their budgets next year.

"We see significant growth in sales," he told the BBC. "Ballots tickets end so that people can know that if they want to go, there is only one way left to go."

Olympic opportunity

Prof Simon Chadwick, Director of Business Center for international sport at the University of Coventry, said that while the economic crisis hit the company's hosting industry in recent years, the exceptional nature of the London 2012 will allow him "above the prevailing economic conditions."

In a study commissioned by the luxury card, Prof Chadwick predicted companies buying hosting packages-with an estimated £ 45bn. 1-will return more than 12% on their investment.

But he warned this figure was based on factors such as language produced by the goodwill visit to strengthen business relationships.

Winner of gold medal Olympic champion Steve Redgrave, five-time Lord said London 2012 Olympic Games hosting a unique opportunity to put on a par with that of other international events.

"I've been invited to guest with other sponsors of the Olympic Games [the previous] after I retired, you looked after very well, but not quite as well as some other large sporting events," he said.

Prestige is one of three official providers for hosting packages, but has exclusive rights to the Olympics place for guests.

Thomas Cook paid by Locog over £ 20 m 200,000 tickets sold as part of the exclusive travel and accommodation packages, while sport Jet was bought 100,000 tickets offered as part of a five star deals for clients abroad.

Locog says revenue tickets will be hosting to give free tickets through a set of cards for the troops, the initiative to get set for school.


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2011年10月25日星期二

Making Olympic technology work

AppId is over the quota
AppId is over the quota
28 September 2011 Last updated at 23:07 GMT Matthias Steiner of Germany competes at the 2008 Beijing Olympic Games Weighty task: Making the technology for the London Olympics work is a "huge responsibility" says chief integrator Michele Hyron Each week we ask high-profile technology decision-makers three questions.

Michele Hyron Michele Hyron: Viewers will be able to choose which competition, nation or athlete they want to follow

This week it is Michele Hyron of Atos,?chief integrator for the Olympic Games in London. She is responsible for leading the consortium of IT partners to design, build and operate the massive IT infrastructure that will support the London 2012 Games.

Ms Hyron leads a team that include employees from Atos and technology partners LOCOG, as well as volunteers.

She already has nearly 10 years of Olympic Games experience, serving as operations manager at the Beijing 2008 Olympic Games, integration manager at Athens 2004 and quality manager at the winter Games in Salt Lake City 2002.

What's your biggest technology problem right now?

As the chief integrator for the London 2012 Olympic and Paralympic Games, I suppose that people would expect me to have a long list of problems. After all, if the IT doesn't work, then effectively the Games can't take place.

It is a huge responsibility, and one that everyone takes extremely seriously, but this is now my third Olympic Games and Atos's sixth.

While the technologies advance every time and we are faced with fresh problems as we integrate new applications, we have developed a robust process that ensures that we test everything in the lab over and over again.

By the time we get to the Games themselves, we have covered an extensive testing program.

In fact, our work is analogous to training pilots in aircraft simulators.

We throw every possible scenario at the IT teams - from the failure of the communications network to someone accidentally pulling out a plug - and ensure that we can recover from these without anyone at the Games or watching on TV noticing that a problem has even occurred.

The most challenging aspect of the job, though, is undoubtedly the massive increases in the amount of data which has to be organised and channelled with split-second timing.

It is estimated that between the dawn of civilisation - some four to five thousand years ago - and 2003, mankind had created about five exabyte's of data, which is 5bn gigabytes.

Across the world, we now create that amount of data every two days and the volume of business data is doubling every 18 months.

The Olympic Games is no exception. For Beijing, we produced 50% more data than we handled at the Athens Games.

The London 2012 Games will see us process significantly more information than we had at Beijing, as we meet the demands of sports fans worldwide for the latest information on their favourite events and sports stars, and deliver this information via broadcasters, internet and mobile.

Technology of Business What's the next big tech thing in your industry?

Atos is a global business with a presence in more than 42 countries and a workforce of 78,500 business technologists. In many respects our industry covers virtually every aspect of IT and every industry sector.

However, from my personal perspective it is the magic that we can now work with metadata to create a completely different TV experience for watching sport which is the most exciting.

We will have the ability to offer viewers the chance to choose exactly which competition, nation or athlete they want to follow, and enable them to follow more than one sporting event simultaneously.

This digital quality service will be offered over fixed and mobile devices, and is designed to allow sports fan to watch events that aren't even being broadcast on a regular programme.

So unlike the type of technologies people are used to today, with a personal video recorder (PVR) integrated into a set-top box allowing them to select when they view broadcasts, this new approach makes the viewer the director, selecting what they watch, when and from what angle.

Our approach incorporates face-recognition technologies, and this means that a viewer can either have automatic selection of the best shot or a recommendation that they can accept or reject.

The amount of data that has to been managed to offer this service is staggering, and by 2014 we estimate that more than 90% of all data traffic in the world will be video content.

It will be the equivalent of 32 million people streaming Avatar in 3D continuously every month.

London view What's the biggest technology mistake you've ever made - either at work or in your own life?

As a complete beginner in software development, at the start of my career, I enjoyed developing a program in Assembler.

I made it as compact as possible, playing with the stack and using other tricks. It was great fun!

What I didn't appreciate at the time was that this piece of code was completely unmaintainable.

My colleagues were still blaming me for this work years after I moved on to other things.

It was a really good lesson so early on in my career, and taught me the importance of looking ahead and appreciating the impact of what I do, not just tomorrow but years into the future.

It also taught me that while playing with software is really fun - and it is - delivering programs that are robust and practical is what counts.


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